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How To Improve Your Website’s UX Design For Maximum Conversion Rate?

Benjamin B Oct 11, 2020 0 Comments

UX design is the process of enhancing user satisfaction by improving the usability, efficiency and accessibility of a website. Also, the conversion rate is directly proportional to the UX design of the website. Hence, the main emphasis of businesses is to hire the best UX designer. But, a good UX design includes much more than an intuitive user flow and an eye-popping layout. A great User Experience will instantly elevate the browsing experience of the users. This, in turn, will lead to more traffic and increase in conversions.

Here are 4 ways on how to improve the User Experience of your website:

1. Design a Clear Call to Action Button

Call to Action(CTA) are the buttons that are used in a website to guide users towards conversion. The most common CTAs are: Start a trial, to sign up for updates, to download the app, book a consultation and many others. exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

2. Catch Your 404 Errors

While searching, users generally expect to land on the exact specific page they were searching for. In case they land an error, a 404 error in most cases, they will navigate to another site in their search for a faster service.

3. Use Authentic Images

Images instantly lift up any webpage and make the content visually appealing. But, the kind of image you choose, can make the overall design of the page appear good or bad. Rule — Stay away from stock photos, always. While it is cheap and extremely easy to use stock photos, trust me, it will do more harm than good.

4. Faster Page Loading Time

If your webpage loads slowly, it will frustrate the users who will eventually abandon your website and move on to another site which has a faster loading time. It has been observed that if your page takes more than 2 seconds to load, the user leaves the website. Also, based on the loading time of your website, users decide whether to further visit your site or move on to another site.

To sum up:

A great User Experience is not just about providing useful information. Rather, it includes providing useful information in an engaging and pleasing manner. No matter how good your service or product is; if it is not able to catch the users attention, it is not enough. Hence, invest time and efforts and to create an engaging website design. Rest assured, your focus and efforts on improving the User Experience of your website will surely generate more traffic and improve conversion rates.

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Benjamin B ( UX/UI Designer )

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